September 22, 2011

Fisher Price Animal Sounds Contest Press Release


Parents can submit a video of their child making his or her favorite zoo animal sound and they
could win a $10,000 cash prize and a trip to Fisher-Price for a special photo shoot for their child

EAST AURORA, N.Y., Aug. 1, 2011 – Fisher-Price is launching a contest of animal proportions today with help from celebrity zoologist and children’s television show host, Jarod Miller. Appropriately named the Little People™ Animal Sounds Contest, the contest calls on parents to submit a video of their child demonstrating his or her best roar, grrrr or squawk (oh my!) for the chance to win a $10,000 cash prize and a trip to Fisher-Price headquarters in East Aurora, N.Y. (for a special photo shoot and an opportunity to have their child featured on a Little People® toy package or website).

It’s easy for parents to help their children ages one to five to get their imaginations soaring and their voices roaring! Parents simply visit the contest website to get started:

1.  Grab a video device like a smart phone iPhone® or Android™ mobile device, digital camera or camcorder
2.  Record a 20 second or less video (in AVI, MOV, MPEG or WMV format; no larger than 30MB) of a child age 1-5 making his or her best zoo animal sound of one of the following animals: lion, tiger, elephant, bear, penguin, rhinoceros, leopard, whale, polar bear, hippopotamus, monkey, seal, gorilla, alligator, zebra, giraffe, ostrich, dolphin, snake, or bird
3.  Submit the video in one of three ways: Via the contest website, iPhone App or Android App (limit five contest entries per person/email address)
4.  Share the website link with friends and family so they can visit the public gallery to vote

“We are thrilled to partner with Jarod Miller to launch a contest of this magnitude,” said Kirsten DiCarlo, Senior Marketing Manager, Fisher-Price. “We want to build on children’s love of animals by offering them the most realistic look, feel and sound in our Zoo Talkers™ line, with the added bonus of an interactive contest to really immerse them in the wonderment of animals.”

The Fisher-Price Animal Sounds Contest encourages children to bring animals they love to life in a way that’s very natural for their age,” said Miller. “I've gravitated towards animals for as long as I can remember. Like me, kids are amazed by the beauty and diversity of living things and love to use their imaginations and senses to emulate their favorite animals. This promotion and the Zoo Talkers line connect them to animals in a very enriching way.”

The Animal Sounds contest runs Aug. 1, 2011 through 11:59 p.m. ET on Nov. 30, 2011.

In addition to the Grand Prize winner, ten First Prize winners will receive a Zoo Talkers toy prize pack. All successful submissions will be entered for a chance to win one of 100 Zoo Talkers Safari Trucks in the Animal Sounds Sweepstakes.

For more information and complete contest rules, visit the Animal Sounds Contest website at

NO PURCH. NEC. TO ENTER/WIN. A PURCH. DOES NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Open to residents of 50 U.S. or D.C., at least age of majority. Begins: 12:01 AM ET on 8/1/11; ends: 11:59 p.m. ET on 11/30/11. Odds of winning sweepstakes depend on the total number of entries. ARV of sweepstakes prizes: $2,300; contest prizes: $14,200.  Sponsor: Fisher-Price, Inc. 636 Girard Avenue, East Aurora, NY 14052. For details, including how to enter and how winners will be selected, see Official Rules at

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